Course Description



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Want a head start on your PR plan? Enroll Now.

CONGRATULATIONS to the 1200+ recent #PRInfluencers graduates! Check out some of their reviews, results and WINS below.

I can’t wait to share a few of my best tips and strategies for confidently pitching the media and helping you understand why media mentions could be the game-changer for raising your influence and scaling your business.

This primer PR course will give you simple, actionable steps to take each day, and by the end of the challenge, if you do the work, you’ll begin to see some major breakthroughs in your business.

Don't forget to join our Private Facebook community!

Check out some of the amazing results from graduates of our first round of 5 Days to Media Mentions course:


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Course Overview

Day 1: You’ll learn the PR resource that will light your inbox up with daily media queries and the essential rule you MUST know before pitching to podcasts, blogs, and top-tier media outlets.

Day 2: Discover the PR secrets that took this bootstrapped company from startup to scale up and I’ll be live on Facebook with an opportunity you don’t want to miss.

Day 3: Steal my own pitch formula that create a story that is irresistible to producers, writers, editors, and directors. Plus, I’ll share why influencer marketing isn’t just for big brands.

Day 4: Own your story with an online media kit. I’ll give you the rundown on what you must have to amplify your online presence.

Day 5: Scale your business with publicity and an introduction to my 5-step formula for turning media mentions into paying clients.

This is far more than a crash course in publicity. I’ll provide you with actionable frameworks, proven systems, resources, and tools to actually implement in a big way.

Stay up to date with the latest trends in PR and let us know how the course is going for you!

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PR Influencers

Award-Winning Publicist

Mary Simms

Hi, I'm Mary, a former NBC TV News reporter turned award-winning publicist that’s driven more than a billion clicks to campaigns and created millions in ad value for the clients and brands I represent.

Course curriculum

  • 1

    Welcome & Pre-Course Prep Work

    • Hi I'm Mary. Welcome to #PRInfluencers: 5 Days To Media Mentions Mini PR Course (2:40)

    • Start Here (read time: approx. 1:30)

    • Video: Introduction to 5 Days to Media Mentions (16:02)

    • Take Action: State Your Intention (read time: approx. 5:00)

    • Quiz: Are You a Media Master or Disaster? (read time: approx. 2:30)

    • Quiz: Where are you now? (read time: approx. 1:00)

    • Video: You've Got To Do The Work (:18)

    • Get Social (read time: approx. :15)
  • 2

    Day 1:

    • Video: Let's Go! (:18)

    • Day 1: What You'll Learn (read time: approx. 1:15)

    • The 4 Types of Media Mentions (read time: approx. 1:00)

    • Video: Interview with Mary & Peter Shankman: HARO Founder (1:42)

    • PR Basics: Pitch Tips + Don't Break the Law (read time: 5:30)

    • Video: Time to Implement! (:19)

    • Action 1: Create Your Accounts (approx. 9:15)

    • Video: Who Will You Call? (:49)

    • Action 2: Add Your Accountability Partner (read time: approx. :45)

    • Video: Case Study - Media Mentions Weekend News Segments - Television Interview # 1 (5:09)

    • Video: PR is Social Business. Let's Have Some Fun. (:52)

    • One last thing... (read time: approx. 2:00)

    • Get Social (read time: approx. :15)
  • 3

    Day 2:

    • Video: Welcome to Day 2! (3:23)

    • Day 2: What You'll Learn (read time: approx. :45)

    • Video: Lesson with Mary & Meg Ragland, Co-Founder of Plum Print (14:29)

    • Video: Lesson with Mary & Christine Hansen, CEO of Sleep Like A Boss (4:52)

    • Video: Time to Implement! (:19)

    • Action 1: Write Your Story (read time: approx. :20)

    • Download: What's My Story? Worksheet

    • Action 2: Practice Being Visible (read time: approx. :45)

    • Get Social (read time: approx. :15)

    • One Last Thing... (read time: approx. :45)
  • 4

    Day 3:

    • Day 3: What You'll Learn + Free Gift (read time: approx. :40)

    • How to Pitch (read time: approx. 2:30)

    • Introduction to Talia Koren

    • Video: Advice from a Media Insider - What Editors Want You To Know (11:03)

    • Introduction to Joe Fairless

    • Video: Lesson with Mary & Joe Fairless - The Secret to Pitching a Podcast with Joe Fairless, host of "The Best Real Estate Investing Show Ever" (9:53)

    • Video: Practice Pitch (:58)

    • Action 1: Practice Adding Value (read time: approx. 3:30, action time: approx. 1 hour)

    • Action 2: Read up (read time: approx. 18:00)

    • Action 3: How's It Going? (read time: approx. :20)

    • Video: Pitching Made Perfect (3:17)

    • BONUS VIDEO: Inside FOX Television with an Assignment Desk Editor (4:42)

    • BONUS VIDEO: Lesson with Mary & Steve Baker, President of Brandfolder on How to Take Control of Your Brand (9:40)

    • We Want Your Feedback (read time: approx. :20)
  • 5

    Day 4:

    • Day 4: What You'll Learn (read time: approx. :30)

    • Video: Harvard Professor John Westman introduced the "Persuasion Equation" (5:20)

    • Action 1: Have You Google'd Yourself Lately? (read + action time: approx. 2:30)

    • Action 2: Clean House (read and action time: approx. 35:00)

    • Introduction to Joe Sinkwitz

    • Video: Lesson with Mary & Joe Sinkwitz of Intellifluence: Influencer Marketing Isn't Just for Big Brands (11:09)

    • Action 3: How's It Going? (read time: approx. :45)

    • Get Social (read time: approx. :15)
  • 6

    Day 5:

    • Day 5: What You'll Learn (read time: approx. :15)

    • Video: My Proven 5-Step Formula for Turning Media Mentions into Clients (2:40)

    • Video: Lesson with Mary & Sam Ovens: How to Scale Your Business with PR (6:18)

    • Video: LETS CELEBRATE! (5:55)

    • Action 1: Accountability Check-In (read time: approx. :10)

    • Action 2: Share Your Experience (read time: approx. 1:15)

    • Get Social (read time: approx. :15)

Reviews

5 star rating

More than I could have ever asked for

Gahmya Drummond-Bey

I had a pitch accepted by implementing what I'd learned on the first day of the course! I love that this is an active course. It isn't one of those things t...

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I had a pitch accepted by implementing what I'd learned on the first day of the course! I love that this is an active course. It isn't one of those things that you will sign up for and forget about...you can't! There's so much value and so many benefits to doing the work that you will lose all of those sexy excuses that you've told yourself to "play small." Trust me! In this course, I found the time, I took bolder jumps, and I saw instant results. That's what the momentum of this course does for you! That's what it has done for me! Cheers to bold and genuine connections!

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5 star rating

A MUST For Every Entrepreneur, and Business Owner

Demi Karpouzos

Mary Simms takes over-delivering to a WHOLE new level. This was the most well structured, content rich, results-focused course I've ever taken (and I've tak...

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Mary Simms takes over-delivering to a WHOLE new level. This was the most well structured, content rich, results-focused course I've ever taken (and I've taken more than I care to admit). She is a genius at what she does. HIGHLY recommend.

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5 star rating

Mary Simms is SO Helpful!!

Leslie Covington

5-Days to Media Mentions course is a great way for beginning entrepreneurs/small business owners to learn how to use PR to get seen so that they can grow the...

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5-Days to Media Mentions course is a great way for beginning entrepreneurs/small business owners to learn how to use PR to get seen so that they can grow their businesses. Mary Simms is one of the friendliest, most helpful people!! She truly does her best to provide ideas and insights to business owners so that they can get their message out into the world. Try this course!

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